Razor Phone: Nostalgia Marketing

I was watching TV when I came across the commercial new Razor phone. Do you remember being in high school getting mad at someone on the phone, and hearing the SNAP as we hung up on them? Ahh a simpler time and the sound of satisfaction. Seeing this along with a multitude of reboots of movies, tv shows, and music videos only lead me to believe nostalgia sells.

According to Forbes magazine, nostalgia is a great marketing plan. Nostalgia creates a bridge between the older and new generations. The key is bringing up the old but being innovative enough to make the old look new, so it can appeal to the young. Motorola is doing that well by taking the flip phone of the past and combining it with touch screens of today. How will you be incorporating nostalgia into your own marketing plan?

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